About House of July
House of July is a creative agency specializing in thoughtful marketing, elevated events, and intentional storytelling.
We believe every business has a story worth sharing and every milestone deserves to be celebrated.
Whether we're building a brand through strategic marketing, creating compelling content, planning an unforgettable event, or designing meaningful details, our work is rooted in one purpose: bringing people together through experiences that matter.
We partner with entrepreneurs, growing businesses, organizations, and individuals to transform ideas into meaningful experiences. From social media management and creative direction to grand openings, launch parties, birthdays, anniversaries, retirements, customer gifting, and community events, we approach every project with creativity, purpose, and heart.
At House of July, we're more than marketers or event planners, we're storytellers, experience creators, and believers that the most meaningful moments are the ones shared together.
Meet our Founder
Hi, I'm Candace Giovannelli.
I'm a wife to my best friend, a mom to two incredible little ones, and someone who believes life is far too precious not to celebrate.
I've always been drawn to the moments that bring people together. Whether it's planning an event down to the smallest detail, creating a brand that tells a meaningful story, or crafting a social media post that helps someone feel seen, I've always believed creativity has the power to connect people.
House of July wasn't built from passion alone, it was built from a shift in perspective.
After losing my mom, I realized just how quickly life can change.
The moments we assume we'll always have, the family dinners, the celebrations, the ordinary afternoons, the conversations we think can wait, are often the moments we end up missing the most.
Her life, and her loss, changed the way I see the world.
They reminded me that life isn't measured only by the biggest milestones, but by the quiet moments in between. The people gathered around a table. The courage it takes to start a business. The grand opening that represents years of hard work. The birthday that brings generations together. The retirement that honors a lifetime of dedication. The simple moments that deserve to be recognized before they become memories.
That perspective became the heart of House of July.
It also deepened my love for the work I've always been drawn to. I don't see marketing and events as separate worlds, they're two ways of telling the same story. One creates anticipation before the moment arrives. The other creates the memories people carry home. Social media can introduce a brand, showcase a milestone, or preserve a memory. An event can turn strangers into friends, customers into loyal supporters, and milestones into traditions.
When those two worlds come together, something truly meaningful happens.
That's why House of July exists.
Whether we're helping someone launch a dream they've poured their heart into, celebrating a once-in-a-lifetime milestone, or creating content that continues the story long after the celebration ends, our purpose is always the same: to create meaningful experiences, bring people together, and remind them that every season of life is worth celebrating.
Today, House of July partners with businesses, brands, families, and communities to celebrate every meaningful chapter, from launching a business and growing a brand to welcoming a new baby, gathering loved ones around one table, or creating an unforgettable event.
Because every story deserves to be celebrated.
The Story Behind the Name
July has always represented more than a month.
It's sunshine.
Long evenings.
Gathering around a table.
Fireworks.
Lake days.
Celebration.
Family.
Community.
For me, July also became a reminder that life is incredibly precious. It taught me to slow down, appreciate the people around me, and celebrate every season, especially the ordinary ones we often rush past.
House represents everything I want clients to experience.
Not a corporation.
Not another agency.
A home.
A trusted creative partner.
A place where ideas grow, relationships flourish, and businesses and events become part of something bigger.
House of July represents a place where people and brands are celebrated, stories are told, and people always come first.
